Where quizzes fit in a content system that is already working
A guest post from the Contentmacro team on how to think about a quiz inside a content program that is already producing pipeline, rather than as a standalone tactic.
Blog
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When to use an assessment versus a quiz funnel
How to pick between a quiz designed to capture leads and an assessment designed to actually evaluate something, with real guidance on when each is the right tool.
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Why your lead-gen quiz is converting poorly
A working diagnosis of the most common reasons quiz funnels underperform their potential, and the small set of design changes that produce the biggest improvements.